You know what's cool? What is cool is, driving down Venice and seeing a sign in front of your LYS that reads "20% off Yarn" (so of course you come to a screeching halt and go in.) What is even cooler is getting in, finding out that all the yarn in the store is 20% off. What's absolutely chill? Finding the 40% off bins.
40% off yarn = chum in the water. Feeding frenzy at the yarn shop.
Those knitting ladies can get pretty stabby with the jabby elbows and needles when there's 40% off merino at stake, that's all I'm sayin.